The Greg Lotus Haute Living September 2011 editorial shows the true value of an accomplished photographer in a high-fashion shoot. The Greg Lotus Haute Living September 2011 editorial stars model Jessica B and shows her exploring her body in a series of sensual outfits from major fashion designers like Michael Kors, Christian Dior, and Zac Posen.
Many of the shots in the editorial were captured in monochrome, and that gives them an extra touch of class. Jessica B does a great job of remaining stoic in many shots, exuding a strong and confident sex appeal without pandering to the camera.
My favorite capture in the collection features Jessica B in a black sports bra and long black pants walking triumphantly across an empty room. The snap is taken from a distance and is well-lit, showing off Jessica B's curvaceous frame.
The Greg Lotus Haute Living Sept 2011 issue is on newsstands now.
Implications - One of the most effective forms of marketing is advertising that appeals to a consumer's sexual desires. By overtly marketing in a sexual manner, the company shows a willingness to buck convention in favor of originality and edge.