There are few things more American than a submarine sandwich, which is why Blimpie has launched the Great American Sub Tour. Featuring plenty of classic American combinations, the latest additions to the sub tour include two new East Coast Flavors.
Blimpie’s Great American Sub Tour is an ongoing sandwich promotion that seeks to celebrate regional flavor combinations throughout 2019. The East Coast is the latest stop on the tour and includes the new Roast Beef Reuben and Hoboken Hero. The former is a hearty Reuben sandwich that features roast beef, Swiss cheese, spicy coleslaw, pickles, and Thousand Island Dressing. On the other hand, the Hoboken Hero takes a fluffy sub roll and tops it with a trio of pepperoni, salami, and prosciuttini, as well as provolone cheese, lettuce, tomatoes, onion, vinegar, oil and oregano. Both East Coast Flavors are available for a limited time.
Image Credit: <i> Blimpie.</i>
Why This Trend Is Growing
- Regional Flavor Celebrations
- Brands can create ongoing promotions to celebrate regional flavor combinations, offering limited-time items to keep customers engaged.
- Americana-inspired Menus
- Brands can incorporate classic American combinations into their menus to appeal to customers' nostalgia for American cuisine.
- Limited-time Menu Items
- Limited-time menu items offer a sense of urgency and exclusivity, creating excitement and driving sales for a short period of time.
Industries Being Reshaped
- Fast Food
- Fast food chains can take advantage of regional flavors by offering limited-time menu items that celebrate local cuisine and drive sales.
- Casual Dining
- Casual dining restaurants can incorporate American-inspired menu items to appeal to customers' nostalgia and appreciation for classic cuisine.
- Food and Beverage
- Food and beverage companies and brands can create regional flavor celebrations through limited-time product offerings and promotions.
