The Blimpie Southern and Spicy sandwiches are arriving as part of the brand's menu expansion to offer consumers with an alternative way to enjoy some Southern-inspired cuisine.
The sandwiches come in two options, including the Sweet BBQ Chicken Sandwich and the Nashville Hot Chicken Sandwich, which are both crafted with roasted chicken breast. The Sweet BBQ Chicken Sandwich features Sweet Baby Ray's BBQ sauce with cheddar cheese, red onions, and spinach. Meanwhile, the Nashville Hot Chicken Sandwich features Nashville hot sauce, Swiss cheese, pickles, coleslaw, and a creamy ranch dressing.
The Blimpie Southern and Spicy sandwiches are arriving now at participating locations in the US but will only be available for a limited time through July 4, 2022.
Image Credit: Blimpie
What's Driving This Trend
- Southern-inspired Fast Food
- Opportunities for restaurants to expand their menu by incorporating Southern-inspired flavors with a fast-food twist.
- Limited-time Offerings
- Opportunities for restaurants to attract consumers with anticipation for limited-time offers, driving foot traffic and interest in their menus.
- Innovative Sandwich Creations
- Opportunities for restaurants to offer unique and unconventional sandwich options to appeal to adventurous consumers seeking new, exciting flavors.
Who This Affects Most
- Fast Food Industry
- By incorporating Southern-inspired flavors with a fast-food twist, the fast food industry could attract a wider customer base and increase sales.
- Limited-time Offerings Industry
- Restaurants could benefit from creating limited-time offerings to generate buzz and attract consumers, potentially leading to repeat sales and increased brand loyalty.
- Sandwich Industry
- The sandwich industry has the opportunity to attract adventurous consumers looking for unique and unconventional sandwich options, potentially increasing sales and revenue.
