Cousins Subs is turning 50 and the brand is celebrating with the launch of the East Coast Philly Steak and the East Coast Philly Chicken subs.
In an effort to honor its history, Cousins Subs has drawn inspiration for its newest menu items from the founder’s heritage. As Justin McCoy, Vice President of Marketing at Cousins Subs explains, "Our limited-time-only 50th anniversary East Coast Philly subs pay homage to our founder’s East Coast heritage and bring a true classic to our menu – with a Midwest twist." That Midwestern twist comes in the form of Wisconsin sharp provolone cheese, which is paired with a double portion of grilled-to-order steak and hot onions on the East Coast Philly Steak sub. As for the East Coast Philly Chicken sub, a double portion of grilled-to-order chicken is combined with hot onions and the same sharp provolone cheese.
Image Credit: Cousins Subs
Why This Trend Is Growing
- Celebratory Limited-time Menu Items
- Restaurants can capitalize on special occasions and milestones to create limited-time menu items that honor their history and bring a fresh twist to their menu.
- Regional-inspired Menu Items
- Drawing inspiration from a brand's founder can lead to unique and flavorful menu items that tap into the nostalgia and regional tastes of their customers.
- Cheese-centric Menu Items
- Incorporating unique and bold cheese options can enhance a menu item and create a memorable flavor experience for customers.
Industries Being Reshaped
- Restaurant
- Restaurants of all kinds can create celebratory limited-time menus and regional-inspired menu items to attract customers and generate buzz.
- Cheese
- Cheese manufacturers can partner with restaurants to showcase their unique cheese options and increase awareness and demand for their product.
- Food Retail
- Food retail stores can use cheese-centric menu items as inspiration to create unique and innovative food products for customers to purchase and enjoy at home.
