A 40-meter high graphic mural covers the facade of a 20th-century building in Brooklyn -- the site of a WantedDesign exhibition. The creative activity is a result of the ongoing NYCxDesign Festival in May but will remain a permanent feature of Brooklyn's urban scene thereafter. British Artist Camille Walala decorates the historic structure with, what Dezeen calls, a "colorful Memphis-style graphic." The reason for this can be found in the direct cues her work takes from a location-specific design movement from the 80s that incorporates "trompe l'oeil visual trickery."
The boldly vibrant colors and the geometric shapes capture and hold the attention of passers-by. Camille Walala was commissioned by WantedDesign and her graphic mural breathes a new life to the seven-storey Brooklyn building.
Key Themes Behind This Trend
- Graphic Mural Design
- Creating high-impact designs on large-scale surfaces, such as buildings, with the use of bold colors and geometric shapes.
- Location-specific Design Movement Revival
- Reviving past design movements, such as the Memphis style, and incorporating them into modern-day urban design.
- Permanently Temporary Art Installations
- Creating art installations that are meant to be temporary but can be enjoyed by the community for an extended period of time.
Where This Applies
- Art and Design
- Opportunities for innovative designers to create visually-striking art installations in urban environments.
- Real Estate
- Opportunities to enhance the visual appeal of real estate properties in urban environments with unique and attention-grabbing designs.
- Tourism and Hospitality
- Opportunities to draw attention to buildings and other tourist attractions by incorporating graphic murals into their design.
