Austin-based company FitJoy Foods is debuting its new Grain-Free Peanut Butter-Filled Nuggets at this year's Natural Products Expo West at booth #8118. The better-for-you snack will roll out on shelves September 2020 with a $5.99 suggested retail price and is not only grain-free but also free of gluten, maltitol, GMOs, and artificial flavors and sweeteners.
The FitJoy Grain-Free Peanut Butter-Filled Nuggets are made from real ingredients including unrefined organic cassava flour, a rich source of vitamin C and potassium. Because the flour is unrefined, the floor still boasts its germ and bran, components of the grain that offer healthy fats and fiber. The new free-from snack is ideal for wellness-minded consumers as well as those living with celiac disease.
Image Credit: FitJoy Foods
What's Driving This Trend
- Grain-free Snacks
- Opportunity for disruptive innovation in the snack industry offering healthier options for wellness-minded consumers and those with dietary restrictions.
- Free-from Products
- Opportunity for disruptive innovation in the food industry creating products that are free of common allergens and artificial ingredients.
- Real Ingredient Focus
- Opportunity for disruptive innovation in the food industry creating snacks with a focus on real, unrefined ingredients that offer nutritional benefits.
Who This Affects Most
- Snack Industry
- There is an opportunity to disrupt the snack industry by offering healthier, grain-free options that cater to consumers with dietary restrictions.
- Food Industry
- There is an opportunity to disrupt the food industry by creating more free-from products that are free of common allergens and artificial ingredients.
- Health and Wellness Industry
- The health and wellness industry can disrupt the market by promoting the benefits of real, unrefined ingredients in snacks and promoting them to conscious consumers as a healthier snack option.
