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Graffiti Trend Report

Track Developments in Street Art That Capture Attention from Businesses

— March 21, 2012 — Art & Design
Once outlawed and frowned upon by society, graffiti is now a celebrated and refined art form that has gained a worldwide following. It's used by global companies like Nike and Facebook as a way to represent contemporary culture and to keep up with the evolving preferences and tastes of consumers. Use the Graffiti Trend Report and its hundreds of market research examples, as well as 127 PRO Trends, to better understand this flourishing form of artistic expression.

Born in the inner cities as a by-product of hip-hop culture, modern street art has grown as a movement, and is now featured in some of the world's most prestigious art galleries. Not only that, it's now used in advertising, marketing, branding and promotional campaigns by some of the world's leading companies. Also, while street art continues to evolve and instigate change in different sectors, it's important for businesses to track these emerging patterns in order to stay ahead of the curve and competition.
Trend Themes
1. Corporate Graffiti - Businesses can embrace street art as a form of self-expression and a way to connect with contemporary culture.
2. Graffiti as Advertising - Companies can use graffiti as a way to promote their brand and be more visually appealing to consumers.
3. Graffiti Art Galleries - Art galleries can showcase street art as a legitimate form of art and capitalize on its popularity.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries can use street art as a way to capture the audience's attention with visually appealing and creative campaigns.
2. Retail - Retail industries can incorporate graffiti into their stores' design schemes to create a more visually appealing and modern atmosphere.
3. Fine Art - Fine art industries can expand their exhibits to include street art and capitalize on its growing popularity and cultural relevance.
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