Graffiti-Inspired Sneakers

Nike Unveils New Imagery for Its Upcoming Dunk Low 'Graffiti'

Nike continues to roll out new and exciting versions of its most iconic sneakers, this time unveiling imagery for the Dunk Low 'Grafitti.'

The new eye-catching silhouette arrives in a mixed tone colorway consisting of black, gray, pink, and purple hues, which are layered onto the sneakers canvas construction. In addition, the sneaker features 3M reflective Swooshes, tongue tags, an embroidered "NIKE" logo, black laces, tongue tags, and matching black insoles. Meanwhile, white midsoles and contrast stitching work to add balance to the sneaker's overall design.

Moreover, the new sneakers will be delivered in a specialty box marked with Nike graffiti. For those interested, the Nike Dunk Low 'Graffiti' is expected to drop sometime in the coming month and will be available to purchase from Nike's website.

Image Credit: Nike

Graffiti-inspired Sneakers
Sneaker companies can look for opportunities to collaborate with street artists and leverage unique designs to create limited edition collections.
Reflective Accents
Incorporating reflective accents into fashion products such as footwear, apparel, and accessories can provide added functionality and appeal to consumers.
Canvas Construction
Using canvas as a material for footwear can bring a casual, cool vibe to any collection and provide a lightweight option for customers.

Where This Applies

Footwear
The footwear industry can continue to evolve by creating disruptive designs and partnering with artists to introduce new and unique collections.
Streetwear
Streetwear brands can utilize graffiti-inspired designs and reflective accents to appeal to a younger, fashion-forward demographic.
Athletic Apparel
Athletic apparel brands can incorporate reflective details and canvas materials into their clothing and accessory lines to appeal to a wider range of consumers.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 35%
Freshness 12%