The ‘Grab it by the Horns’ advertisement by Vitamin Water features an imaginary world where Internet sensations are everywhere. The experienced Internet connoisseur will have a fit when they see how many viral video references the commercial makes.
The commercial begins with a man walking to the convenience store to pick up a Vitamin Water. Along his way he passes by a man planking on a fire hydrant, Success Baby posters and a recreation of the stunt where a man attempts to land his bike on a roof and misses. The commercial ends with a massive group of dancing inmates while a pair of Nyan Cats fly through the air in the background.
The Grab it by the Horns commercial attracts attention by paying tribute to some of most popular Internet sensations.