After introducing 100% yellow pea pasta, plant-based food brand ZENB is launching the perfect companion product in the form of Gourmet Pasta Sauce. The product has one cup of vegetables per serving and it sets itself apart with a recipe that uses whole vegetables, including the seeds of tomatoes and the skin of carrots. The waste-reducing pasta sauce is not only a source of fiber, it's a nourishing sauce that's vegan, gluten-free and made without artificial colors, flavors or preservatives.
Available in varieties like Roasted Tomato, Garlic, & Basil and Sweet Carrot & Tomato Marinara, the Gourmet Pasta Sauce vibrantly blends veggies, herbs and seasonings. Beyond pasta, the sauce has the potential to elevate everything from soup and pizza to casseroles with its rich texture, flavor and nutrient-dense whole vegetable ingredients.
Why This Trend Is Growing
- Waste-reducing Food Products
- Incorporating whole vegetables, including seeds and skin, into foods can help reduce food waste while offering added nutrition.
- Plant-based Convenience Foods
- Convenient, plant-based food options like ZENB's pasta sauce offer a healthier alternative to traditional, packaged convenience foods.
- Nutrient-dense Sauces
- Sauces made from whole vegetables offer a more nutrient-dense option than traditional store-bought sauces, creating an opportunity for innovation in the sauce industry.
Industries Being Reshaped
- Food Manufacturing
- By incorporating whole vegetables in sauces, food manufacturers can create products that reduce food waste while offering added nutrition.
- Plant-based Foods
- ZENB's pasta sauce highlights the growing market for plant-based convenience foods, offering an opportunity for innovation in the plant-based food industry.
- Sauce Production
- The use of whole vegetables in sauces offers a disruptive innovation opportunity in the sauce production industry by creating a more nutrient-dense and waste-reducing product.
