In order to make itself one of the first apps that people access when using their phones, Google's app updates were designed to be as streamlined as possible.
The update ensures that the app is even easier to navigate than it previously was. The app's front page is now broken up into two categories with overarching themes -- current topics and upcoming events. It separates these topics with different tabs rather than revealing an entire feed, so that options such as news, sports, weather are available in one condensed tab, while the second tab reveals upcoming trips, calendar appointments and emails.
The more Google's app update is used by the owner of the phone, the "smarter" and more streamlined it will become based on the user's patterns of use and preferred topics.
What's Driving This Trend
- Streamlined Search
- Opportunity to improve user experience by creating simplified search interfaces
- Personalized Navigation
- Opportunity to enhance user interaction by creating apps that adapt to user patterns and preferences
- Categorized Tabs
- Opportunity to simplify app navigation through the use of categorized tabs
Who This Affects Most
- Mobile Apps
- Opportunity for mobile app developers to create more streamlined, personalized search and navigation experiences for users
- Technology
- Opportunity for technology companies to incorporate machine learning algorithms to create more intelligent and personalized apps
- Marketing
- Opportunity for marketing companies to leverage user data to create targeted and personalized advertising for app users
