In order to raise awareness about ongoing refugee issues, Google Fortunetelling was set up.
The fortunetelling site is styled like Google's classic search engine, but instead of typing a search query, it asks users to input something they would like to know about their future. Upon hearing the news that Google is now able to predict the future, people will be drawn to the site. However, it's a bit deceptive, since once a user begins typing, other questions pop up, including: "Will I be reunited with my family?"
From there, users are directed to a new page where it's made clear that the future can't be predicted, but many refugees ask themselves these questions each day. While the site is styled like Google, the tech giant is not affiliated with the project, which was created entirely by BrainMedia.
What's Driving This Trend
- Awareness-driven Websites
- Companies can create interactive websites that incorporate a storytelling element to raise awareness about social issues.
- Deceptive UX Design
- Designers can use elements of deception in user interface design to captivate and engage users for impactful messaging.
- Emotive Branding Campaigns
- Brands can evoke emotions by leveraging unexpected narratives to create impactful campaigns that raise awareness about important topics.
Who This Affects Most
- Digital Marketing
- Digital marketing agencies can leverage awareness-driven websites to help organizations create impactful campaigns that raise awareness about social issues.
- User Experience Design
- User experience designers can explore the concept of deceptive UX design to captivate and engage users for meaningful storytelling and messaging.
- Branding and Advertising
- Brands and advertisers can adopt emotive branding campaigns to connect with audiences on a deeper level and raise awareness about important social issues.
