Soaring Auto Installations

This Steel Sculpture Featured in the Goodwood Festival of Speed

Gerry Judah designed a steel sculpture featuring two soaring Mercedez-Benz cars for the Goodwood Festival of Speed.

The cars are suspended 26 meters in the air, arcing over the Goodwood House in West Sussex, UK. They are supported by two curved elements that meet mid-air. Ultimately, the cars look as though they're spurting past each other at break-neck speed. The cars are not insignificant models either; one is a 1934 Mercedes-Benz W25 racing car (currently celebrating its 80th anniversary), while the other is a more contemporary model -- the Mercedez' W04 Formula 1 car that Lewis Hamilton raced in last year's 15 Grand Prix.

The finished sculpture, which was engineered by Capita and erected by Littlehampton Welding, weighs approximately 160 tonnes and stands 90 meters tall.

Suspended Sculptures
Opportunity for creating large-scale structures that feature suspended automobiles, that can be showcased in exhibits or outdoor events
Immersive Installations
Opportunity for creating immersive installations that incorporate technology with large-scale sculptures to provide unique experiences
Going Big
Opportunity for businesses to explore building giant sculptures or installations that incorporate large objects

Sectors Adopting This

Automotive
Opportunity for incorporating large-scale sculptures to showcase the brand's history or latest offerings
Art
Opportunity for creating disruptive art installations that incorporate technology and large-scale structures
Events
Opportunity for event planners to create unique experiences by incorporating large-scale sculptures in their outdoor events
SCORE
0.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 10%
Freshness 8%

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