Everybody loves cars—in fact, vehicles have a cult following—and the British architect Norman Foster knows that. This is why he worked alongside the Guggenheim Bilbao, a museum designed by the infamous Frank Gehry, to design the displays for and curate a full-fledged auto exhibition. The event showcases a number of Norman Foster's own cars.
Titled 'Motion: Autos, Art, Architecture,' the exhibition spans the entire floor of the Guggenheim Bilbao. The vehicles on show date back to the 20th and 21st centuries. With this eclectic exhibition, the British architect—who is most renowned for founding the architectural studio Foster + Partners—strikes the perfect balance between mechanics, art, and architecture. Cars on display include the Bugatti Type 57SC Atlantic (1936), an original Mini Cooper, the Mercedez AMG Formula OneW11 EQ Performance racing car (2020), and more.
Image Credit: Michael Furman and Norman Foster Foundation
What Makes This Trend Stand Out
- Auto Exhibition Curation
- Opportunity for architects/designers to collaborate with museums and showcase their love for cars
- Vehicle Cult Following
- Creating unique and eclectic displays of rare/collectible cars can draw a passionate audience like the one for vehicles
- Mechanics, Art, Architecture Integration
- Integrating these elements can create a full sensory experience for visitors at exhibits and museums
Sectors Adopting This
- Automotive
- Partnering with museums or galleries can present car companies with new opportunities to showcase their cars in unique ways
- Architecture
- Opportunities for architects and designers to incorporate collections of cars as exhibits within their work
- Art and Culture
- Creating cross-industry partnerships between museums, galleries, and car companies can present innovative opportunities for showcasing art and culture in new ways
