Immunity-supporting products are continuing to become more popular amongst consumers looking to stay healthier during the ongoing pandemic, so GoodMills Innovation Good Fibres 10+1 has been launched as a new way to help with this. The product is a mix of dietary fibers that have been sourced from 10 foods including fruits, vegetables and cereals along with wheat germ in order to offer support for the body's intestinal flora and thus boost the immune system. The ingredient is positioned as being great for a wide array of baked goods to help enhance their nutritional profile in a simple, effective way.
Heading of Marketing Jutta Schock explained the GoodMills Innovation Good Fibres 10+1 further saying, "Until recently, a strong immune system was a topic mainly discussed during the winter cold and flu season, but this is changing. The need for a powerful immune system is becoming a permanent topic – across seasons and generations. Good Fibres 10+1 makes it easy for the baking industry to respond to this current consumer demand with tasty, health-boosting products.”