GoodMills High-MAC Brans Don't Compromise Taste or Texture
Michael Hemsworth — August 13, 2025 — Lifestyle
The GoodMills High-MAC brans ingredient has been developed by the brand as a bakery solution that's formulated to help bakeries and manufacturers increase the fiber content of recipes. The ingredient is crafted with wheat, rye and spelt brans that have been micronized and stabilized to accommodate incorporation into a wide range of baking recipes. The product is reported to not compromise the taste, texture or volume of the final product and will elevate the fiber content in response to increasing consumer interest in boosting their fiber intake.
Category Manager Max Weber spoke on the GoodMills High-MAC brans ingredient saying, "High-MAC brans can be easily incorporated into existing formulations. Depending on the desired nutritional claim – such as ‘source of fibre’ or ‘high in fibre’ – the dosage can be flexibly adjusted. It allows our customers to develop products that meet today’s nutritional expectations without overwhelming the consumer.”
Category Manager Max Weber spoke on the GoodMills High-MAC brans ingredient saying, "High-MAC brans can be easily incorporated into existing formulations. Depending on the desired nutritional claim – such as ‘source of fibre’ or ‘high in fibre’ – the dosage can be flexibly adjusted. It allows our customers to develop products that meet today’s nutritional expectations without overwhelming the consumer.”
Trend Themes
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Fiber-enriched Food Products — The increasing consumer focus on fiber-enriched diets presents opportunities to innovate within product lines that maintain desirable taste and texture characteristics.
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Micronized Grain Ingredients — Micronization of grain ingredients offers a novel approach to improve nutritional profiles without altering the sensory experience of traditional bakery products.
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Nutrient-dense Recipe Flexibility — Flexible formulations that can adjust nutrient content according to consumer demand create potential for customization in health-focused bakery products.
Industry Implications
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Bakery Industry — The bakery industry can capitalize on consumer demand for health-oriented products by incorporating fiber-rich ingredients that do not compromise product quality.
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Health-focused Food Manufacturing — The health-focused food manufacturing sector is poised for growth with the development of ingredients like High-MAC brans that support dietary fiber intake without affecting food enjoyment.
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Functional Ingredients Market — Functional ingredients like micronized brans hold promise for the market as they cater to the increasing consumer trend towards functional and enhanced nutrition in everyday foods.
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