The GoodMills Innovation GoWell® Tasty Protein has been created by the brand as a plant-based protein blend additive for use in the baked goods industry that will help to elevate nutritional benefits in a subtle way.
The ingredient is crafted from a blend of fava beans, yellow peas, sunflower seeds and wheat with a protein content of 60% with a subtle flavor profile and no off-note flavors. The ingredient is formulated with versatility in mind to allow for incorporation into a recipe without having to make major alterations.
Head of Marketing Communications Katharina Haack commented on the GoodMills Innovation GoWell® Tasty Protein saying, "Plant-based nutrition is a building block towards a more sustainable future, and this is where we want to make a major contribution. Our raw materials enable manufacturers to produce high-quality meat and fish alternatives on an industrial scale, all of which are convincing in terms of taste, sensory properties, and nutritional physiology. Only in this way can plant-based products gain an even greater market share.”
Key Themes Behind This Trend
- Nutrient-enriched Baked Goods
- Baking companies are embracing plant-based protein additives to enhance the nutritional profile of their products without altering flavor.
- Versatile Food Ingredients
- Manufacturers are developing flexible ingredients like protein blends that integrate seamlessly into existing recipes.
- Sustainable Food Production
- There is a growing trend towards ingredients like GoWell® Tasty Protein that support eco-friendly food manufacturing by offering plant-based alternatives.
Where This Applies
- Plant-based Foods
- The plant-based food industry is expanding with innovations like protein blends that cater to both taste and nutritional needs.
- Bakery and Confectionery
- Bakeries are innovating with ingredients that provide high protein content while maintaining taste and texture.
- Food Technology
- The food tech industry is advancing through the creation of adaptable ingredients like plant-based protein blends designed for broad application.
