Brewed Protein Fiber Fashion

GOLDWIN Fall/Winter 2023 Explores Creative Material Use

The GOLDWIN Fall/Winter 2023 collection spotlights five brands simultaneously using the structural protein material Brewed Protein fiber. Developed with Spiber, this material offers a sustainable and creative approach to addressing environmental issues related to the apparel industry.

This collection will be the first to be sold on a larger scale under a mass production system and it is set to be available globally as of the fall season. Prior to this collection, all products were sold in limited quantities by lottery due to the limited production of Brewed Protein fiber. After years of joint development, The North Face, Goldwin, nanamica, The North Face Purple Label and Woolrich are all introducing designs made with Brewed Protein fibers at the same time.

Brewed Protein Fiber
The innovative use of brewed protein fiber material is an opportunity for the fashion industry to explore sustainable and creative approaches to address environmental issues.
Mass Production System
Mass production of Brewed Protein fiber material offers an opportunity for businesses to scale production and make innovative, sustainable fashion products more accessible to consumers worldwide.
Joint Development
Joint development of materials and designs like Brewed Protein fiber and the GOLDWIN Fall/Winter 2023 collection is an opportunity for businesses to collaborate and innovate towards sustainability.

Sectors Adopting This

Fashion
The use of sustainable materials like brewed protein fiber offers an opportunity for the fashion industry to explore innovative and environmentally friendly products.
Textile Manufacturing
Innovative materials like Brewed Protein fiber offer an opportunity for textile manufacturing companies to pursue sustainable and creative approaches to materials production.
Materials Science
Collaborative materials development like Brewed Protein fiber material with Spiber is an opportunity for material science companies to innovate towards sustainable, eco-friendly materials.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 27%
Freshness 16%