Thanks to a new partnership with Boulder Brands, Pizza Hut will now be offering gluten-free pizza. A division of Boulder Brands, Udi's, is the top gluten-free brand in North America, where as Pizza Hut is the largest pizza company in the world. This is great news for customers with dietary restrictions.
Pizza Hut is the first major pizza restaurant chain with processes approved by the Gluten Intolerance Group. They collaborated with Pizza Hut to create customized procedures for pizza preparation. Each restaurant will have a Gluten-Free Kit where ingredients will be kept. Team members will also wear gloves when making the gluten-free pizza, which will be baked on parchment paper and cut with a separate tool.
Select stores across the United States will carry the pies with Udi's gluten-free crust.
What's Driving This Trend
- Gluten-free Dining Partnerships
- Collaborations between restaurants and gluten-free brands create new dining options for customers with dietary restrictions.
- Certifications for Food Allergies
- Certification programs for allergy-free foods establish trust for customers and create opportunities for food companies to expand their offerings.
- Innovations in Food Preparation Techniques
- New methods for preparing specialized foods create opportunities for companies to differentiate themselves and cater to niche markets.
Who This Affects Most
- Fast Food Chain Restaurants
- Partnerships between fast food chains and gluten-free brands can attract new customers and expand their offerings to cater to dietary restrictions.
- Healthy Food Brands
- Certifying food products for specific dietary needs creates opportunities for healthy food brands to tap into niche markets and build trust with customers.
- Food Certification Organizations
- Certification programs provide new revenue streams for food certification organizations and establish credibility and trust for certified food products.
