With increased use of GLP-1 medications, there's a growing demand for products that alleviate the side effects of rapid weight loss, and iHerb debuted three new GLP-1 support products to help. "Our goal was to create products that addressed the side effects of GLP-1 head-on, from improved digestive function, to enhanced metabolism and blood sugar support, and better-retained muscle mass," said iHerb's Chief Scientific Advisor, Dr. Michael Murray, "Each of these products was carefully designed using the highest-quality natural ingredients to ensure optimal effectiveness."
iHerb's leading house brand of vitamins, minerals and supplements, California Gold Nutrition, debuted CollagenUP Plus to prevent muscle loss, regulate blood sugar levels, minimize nausea and bloating and support skin firmness. This water mix-in is enhanced with a prebiotic fiber blend for better digestive health and muscle health.
Also in the lineup, Digestion Pro features Prodigest, a patented plant-based blend formulated to optimize digestive function, and Berberine Advanced for gut health, heart health, weight management and blood sugar level regulation.
Key Themes Behind This Trend
- Digestive Health Supplements
- The rising focus on GLP-1 therapies drives the need for supplements aimed at improving digestive health.
- Metabolic Support Products
- As people seek to manage side effects of weight loss drugs, products enhancing metabolism and blood sugar levels see increased demand.
- Muscle Retention Supplements
- There is a burgeoning market for supplements that help preserve muscle mass amidst rapid weight loss.
Where This Applies
- Nutraceuticals
- Growth in the nutraceutical industry is spurred by an increased interest in natural products that support GLP-1 therapy side effects.
- Functional Foods
- The functional food industry expands as consumers look for food-based solutions to support digestive and metabolic health.
- Fitness Supplements
- The fitness supplement sector sees innovation in products designed to counteract muscle loss during rapid weight loss.
