Beauty brand Too Faced recently unveiled a product that's reportedly been in development for years, its ''Glitter Pop Peel Off Eyeliner.'
Available in a slew of bright colorways, consumers can pick up the dazzling eyeliners in a bright aqua blue, baby pink, dark magenta, silver, and gold. Although there's plenty of glittery eyeliners already on the market, Too Faced's new version stands out for its ability to peel off once one is ready to get rid of it -- ensuring that sparkles don't end up all over the face. As the product comes off in one smooth action, no residue is left behind. In addition, this sturdy finish makes it easy to apply multiple eyeliners for a unique look, as Too Faced's version won't smudge.
Why This Trend Is Growing
- Peel-off Beauty Products
- Developing peel-off versions of traditional beauty products could appeal to consumers for their convenience and ease of use.
- Glitter Makeup
- There is an opportunity to continue to innovate with glitter in makeup products, such as peel-off glitter lipsticks.
- Long-lasting Makeup
- There is potential to improve the longevity of other makeup products, such as mascara and eyeshadow, by creating similar formulas to Too Faced's glitter eyeliner.
Industries Being Reshaped
- Beauty
- Beauty companies can develop more peel-off products to cater to consumers who place a premium on convenience and ease of use.
- Makeup
- Makeup companies can explore the use of glitter in their products as a way to differentiate themselves from competitors and appeal to younger consumers.
- Personal Care
- Personal care companies can take inspiration from Too Faced's product and develop other long-lasting formulas that stay put without smudging or flaking.
