Miller High Life's Gingerbread Set Features Beer-Infused Cookie Pieces
Laura McQuarrie — December 2, 2021 — Marketing
References: millerhighlife & foodandwine
Miller High Life put a fun new twist on traditional gingerbread houses with its beer-infused gingerbread sets that create dive bar scenes. The ready-to-assemble Gingerbread Dive Bar Kit includes pieces that are infused with Miller High Life, plus a small pool table with miniature pretzel cues, hanging lights with gumdrop shades, peppermint bar stools and more. To complete the experience, the floor of the structure is meant to be coated with maple syrup to provide stickiness.
Soon to be available online for a limited time, the Miller High Life Dive Bar Gingerbread Kit can be found on the brand's website for $50. Created more for fun than consumption, this kit will help to make holiday memories with friends and family.
Soon to be available online for a limited time, the Miller High Life Dive Bar Gingerbread Kit can be found on the brand's website for $50. Created more for fun than consumption, this kit will help to make holiday memories with friends and family.
Trend Themes
1. Beer-infused Food - The trend of infusing food with alcohol presents an opportunity for innovative food and beverage companies to create unique flavor experiences.
2. DIY Food Experiences - The popularity of DIY food experiences creates a disruptive opportunity for food companies to provide customers with interactive and creative experiences that extend beyond traditional meal consumption.
3. Nostalgic Food Experiences - The nostalgia factor of holiday foods creates an opportunity for food and beverage companies to tap into consumers' desire for childhood memories and experiences.
Industry Implications
1. Alcohol - Alcohol companies can create innovative product lines and experiences by incorporating their beverages into food items.
2. Food and Beverage - Food and beverage companies can capitalize on the trend of DIY food experiences and create interactive, customizable offerings for customers.
3. Event Planning - Event planners can create unique and memorable experiences for clients by incorporating nostalgic or DIY food experiences into their events.
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