The Genlux Fall 2010 Dita Von Teese spread entitled 'A Shady Green' is a glamorous way to pictorially address the worlds perceptions, reactions and relationships to everything green.
Photographed by Brakhax2, each shot unravels a story of the superstar siren and her involvement with two necessary greens -- plants and money. Check out the featured gallery to see this Genlux Fall 2010 Dita Von Teese spread and prepare to go green.
Implications - One of the most effective forms of marketing includes use of a familiar but not superstar status celebrity in an ad campaign that goes against their traditional public persona. By luring consumers with a recognizable face and then flipping the script to include unfamiliar behaviour of the aforementioned celeb, the company shows a willingness to think outside of the box, even when creating otherwise conventional marketing.