Known as the original shirtmaker, preppy American sportswear brand GANT launched a global online shirt guide on all its e-commerce sites today. The aim? To be the world's leading digital shirt destination. The GANT shirt guide is the Internet's new one-stop location for everything you ever needed to know about the humble shirt.
Founded in New Haven in 1949, GANT was once small family-run start-up that transformed itself into a global, best-selling American sportswear brand with shirts at the foundation of its business. With the new addition of the GANT shirt guide, the prep all-stars can now offer browsers and consumers a total guide to the most hardworking items in our wardrobes, the shirt. From how to find the perfect fit, how to style and to how you care for your shirt to make it last longer, it is a tribute to a founding family that coined some of the aspects we take for granted on the wardrobe staple.
Catering to all areas of interest from styling, history and anatomy, you can now follow the development of the shirt through a timeline, including the story of how a shirt is created, through intimate interviews with GANT's shirt designers. Readers will also find a section on fabrics, where anyone with a true interest for shirts can really dig deep into fabrications and the company’s shirt innovations on how we know it, for example, the locker loop. GANT invented and introduced the hanging locker loop at the back of almost every shirt we see today. Originally designed to keep shirts wrinkle-free in Ivy League locker rooms at their birthplace of Yale.
Since its re-branding in 2015, GANT has targeted a style-conscious consumer with an active lifestyle, adding innovation and technical features to its preppy American sportswear collections, that are always shirt centric. With a focus on authentic communication, innovative products and a passionate attitude, the vision is to become the world’s leading lifestyle brand by 2020 and this guide is definitely in the right step to take them there.
From everything you love about them, to the difficulties of wearing them, the new GANT shirt guide will see you through any shirt-related problem. From how to style with how to tie a tie or creating a shirt dress, to how to take care with how to fold and iron, GANT wants to be there for everything you and your shirt needs. The GANT online shirt guide will be constantly developed and updated as the innovation progresses.