GameDay vodka is an alcoholic startup that's getting creative when it comes to OOH advertising. The Florida-based company is geared toward sports fans and college students, making this year's Super Bowl one of its biggest advertising targets yet. In an effort to drive up brand attention, the startup engaged in a series of billboard-to-mobile campaigns.
The billboards, which are situated on the sides of highways read "Game. Over. Your new favorite vodka". The billboard ads are meant to attract people passing by via their car, but arrive equipped with geofencing technology. That means that once a consumer passes the billboard, they will receive ads on their mobile phone as a followup, furthering brand recognition and awareness.
Image Credit: Game Day Vodka
Key Themes Behind This Trend
- Geofenced Advertising
- Opportunities for startups to use geofencing technology to track consumer behavior and improve brand recognition.
- OOH Advertising Innovation
- Room for creative out-of-home advertising campaigns that integrate technology to increase brand awareness.
- Mobile-first Advertising
- Shift towards mobile-first advertising strategies to better target consumers and increase brand recognition.
Where This Applies
- Alcoholic Beverages
- Opportunities for alcoholic beverage startups to compete using innovative advertising strategies and mobile technology.
- Sports and Entertainment
- Room for sports and entertainment startups to use OOH advertising and geofencing technology to target consumers and increase brand recognition.
- Advertising Technology
- Growing demand for advertising technology platforms that integrate geofencing and mobile-first advertising strategies.
