The temporary pop-up furniture showroom by studio Northerners Collective focuses on one-of-a-kind pieces that are intricately informed by culture, tradition and modern design. Dubbed 'North Rim,' the collection is an aggregate of the "sights and atmosphere," experienced by co-founders Gaia Nodari and Luca Capurso during their 10 year-long travels.
Drawing on the "very muted and earthy aesthetic, inspired by Venetian lagoons in Italy" and "the raw textures in the Grand Canyon," the Northerners Collective furniture showroom in Los Angeles, California is definitely centered around the appeal of wood. The design duo made a decision to keep the materials in their raw form, highlighting each crack, scratch or other imperfection, instead of concealing it. As a result the furniture showroom is an amalgam of truly unique pieces, each with a preserved narrative.
What Makes This Trend Stand Out
- Wood-dominant Furniture
- Opportunity for disruptive innovation in the furniture industry by focusing on one-of-a-kind pieces that highlight the natural beauty of wood.
- Intricately-informed Design
- Opportunity for disruptive innovation in the design industry by blending culture, tradition, and modern design to create unique and meaningful furniture pieces.
- Preserved Narrative
- Opportunity for disruptive innovation in storytelling and branding by showcasing furniture pieces with preserved narratives that resonate with customers.
Sectors Adopting This
- Furniture
- Opportunity for disruptive innovation in the furniture industry by embracing a wood-dominant aesthetic and focusing on unique, narrative-driven designs.
- Design
- Opportunity for disruptive innovation in the design industry by incorporating cultural influences, traditional craftsmanship, and modern design principles into furniture creations.
- Storytelling
- Opportunity for disruptive innovation in the storytelling industry by using furniture as a medium to tell meaningful narratives and create emotional connections with consumers.
