The Capel Sour fresh cocktail mixers are intended to be a great way to create a drink without having to keep all the necessary ingredients on-hand. Coming in Pisco Sour, Mango Sour and Pina Colada flavor options, the Capel Sour mixers are vibrantly branded to be a welcome addition to existing bar stock.
The branding for the Capel Sour is the design work of Estudio Cielo of Chile and is accented by papercraft creations in the photography seen here. The drives home the playful, summery aesthetic that the mixers are correlated to for a truly vibrant and colorful experience.
More consumers are shifting away from traditional libations in search of more exotic flavor profiles and variety. The Capel Sour fresh cocktail mixers are an example of how the market is responding with products that are easy to use and keep on-hand for when the mood for variety strikes.
Key Themes Behind This Trend
- Exotic Flavor Profiles
- Responding to a shift in consumer preferences, products with exotic flavor profiles are gaining popularity.
- Convenience in Beverage Mixers
- Beverage mixers that offer convenience and ease of use are becoming more sought after by consumers.
- Vibrant and Playful Branding
- Brands are incorporating vibrant and playful branding to attract consumers looking for a colorful and lively experience.
Where This Applies
- Beverage Manufacturing
- Beverage manufacturers can capitalize on the demand for easy-to-use cocktail mixers with exotic flavors.
- Design and Branding
- The design and branding industry has an opportunity to create vibrant and playful artwork for cocktail mixer packaging.
- Bar and Hospitality
- Bars and hospitality businesses can benefit from offering convenient and flavorful cocktail mixers to their customers.
