Back-to-school time brings with it a slew of various deals and offers from brands, and T-Mobile offered a free tablet to subscribers as a way to get students ready for classes. Offered one week earlier to existing T-Mobile subscribers, the promo consisted of allowing them to get an Alcatel OneTouch PIXI 7 tablet for $0 with the activation of a data plan.
The entry-level tablet is a great option for students who want the option to watch videos, play games and perhaps even utilize apps for study purposes. The device features 1GB of RAM, 8GB of storage and features front and rear-facing cameras to boot.
The promotion from T-Mobile was run until the brand ran out of stock with the free tablet retailing regularly for about $168.
Key Themes Behind This Trend
- Back-to-school Promotions
- Brands can offer freebies to students during back-to-school periods to encourage customer loyalty and customer acquisition.
- Entry-level Tablet Offers
- Brands can offer low-cost tablets with entry-level features as a promotion to encourage customer acquisition and engagement.
- Low-cost Data Plans
- Brands can offer low-cost data plans to improve the accessibility of their products and services to customers.
Where This Applies
- Telecommunications
- Telecommunication companies can offer tablet promotions and low-cost data plans to attract new customers and retain existing ones.
- Consumer Electronics
- Consumer electronics companies can offer low-cost tablets to attract new customers and encourage customer engagement.
- Education Technology
- Education technology companies can partner with telecommunication and consumer electronics firms to offer entry-level tablets to students and educators for education purposes.
