The COVID-19 pandemic is changing substantially each day, and the adult entertainment platform, Pornhub, is extending a free premium subscription to all to encourage social distancing and isolation. The website's new 'Stay Home' landing page debuts on March 24th and gives users a free premium subscription for one month. The announcement follows the brand's previous free subscription membership for Italian residence that was also meant to encourage social distancing.
"With nearly one billion people in lockdown across the world because of the coronavirus pandemic, it’s important that we lend a hand and provide them with an enjoyable way to pass the time," said Corey Price, Vice President of Pornhub in a press release. "We hope by expanding our offer of free Pornhub Premium worldwide, people have an extra incentive to stay home and flatten the curve."
Image Credit: Shutterstock, Pornhub
Why This Trend Is Growing
- Increased Online Streaming
- The COVID-19 pandemic is driving an increase in online streaming platforms, as seen with Pornhub's offer of free premium accounts.
- Promotion of Social Distancing
- Pornhub's free premium subscription offer is a unique initiative to encourage social distancing and isolation during the COVID-19 pandemic.
- Brands Supporting Community
- Pornhub's decision to extend free premium subscriptions globally demonstrates a trend of brands supporting the community during challenging times.
Industries Being Reshaped
- Adult Entertainment
- The adult entertainment industry is adapting to the COVID-19 pandemic by offering free premium subscriptions to encourage people to stay home.
- Streaming Platforms
- The increase in online streaming due to the COVID-19 pandemic presents disruptive innovation opportunities for streaming platforms to offer free or discounted services.
- Corporate Social Responsibility
- Companies recognizing the importance of corporate social responsibility can learn from Pornhub's initiative to support social distancing and isolation efforts through free premium subscriptions.
