Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Sweetened Free-From Confections

Free From Fellows' Sweets Have No Sugar, Gelatin or Gluten

— November 9, 2017 — Lifestyle
Free From Fellows is expanding upon its collection of clean-label free-from sweets with new products like Rhubarb & Custard-flavored hard candies, Pear Drops and lollipops. All of these new confections are free from gelatin, gluten and sugar—instead, they are alternatively sweetened.

While there is a growing demand for free-from sweets, Free From Fellows found that there were gaps in the market, noting that "there are many products out there that are sugar-free or gluten-free but not gelatin-free or vice versa."

These new products join existing releases from the brand, including Gummy Bears, Cola Bottles and Midget Gems, which show that it's still possible to indulge and at the same time, avoid some ingredients that are artificial or undesirable.
Trend Themes
1. Clean-label Confections - There is an opportunity to create more clean-label confections like Free From Fellows' sweets that cater to consumers looking for natural and healthier alternatives.
2. Free-from Sweets - There is a growing demand for free-from sweets that are not only gluten-free or sugar-free but also free from other undesirable ingredients like gelatin.
3. Alternative Sweeteners - Research and development of alternative sweeteners could create disruptive innovation opportunities to cater to consumers who want to avoid artificial sweeteners.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can expand their product offerings by creating clean-label free-from sweets like Free From Fellows' confections to meet the increasing demand for healthier snacks.
2. Food and Beverage Industry - Manufacturers within the food and beverage industry can explore the use of alternative sweeteners and natural ingredients to create healthier and more desirable products for consumers.
3. Natural Supplements Industry - Alternative sweeteners and natural ingredients used in creating healthy confections like Free From Fellows' sweets can open up opportunities for the natural supplements industry.
2.3
Score
Popularity
Activity
Freshness