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Free Donuts to Entice Voters

Political Bribery at Krispy Kreme

— October 31, 2008 — Social Good
How to entice Americans to vote? Offer them free donuts! That’s the latest tactic being used to bribe voters to cast their ballot on National Election Day.

Krispy Kreme is offering anyone who brings in an “I Voted” sticker a one-day-only, highly patriotic, star-shaped donut, decorated in red, white and blue colored sprinkles.

“We can’t guarantee that your candidate of preference will win on November 4, but we can guarantee that your right to voice your choice will be rewarded with a patriotic doughnut that will remind you just how tasty freedom really is,” said Krispy Kreme’s Chef Ron Rupocinski.

The US has gone to some pretty strange extremes to get people to vote this year; they’ve gone from using celebrities to target young voters, and now for the sweet toothed people who love a freebie.
Trend Themes
1. Voter Incentives - Businesses can create marketing campaigns around offering free items or services for customers that have voted, promoting patriotism and democracy.
2. Patriotic Products - Developing unique products with patriotism themed designs can entice consumers to purchase and demonstrate their national pride and loyalty.
3. Political Advertising - Political parties with smaller budgets can think of innovative ways to attract more young voters by offering novel incentives and posting them on social media.
Industry Implications
1. Food and Beverage Industry - Restaurants and food establishments can offer free items or discounts for those who are able to verify that they have voted to increase sales and promote patriotism.
2. Retail Industry - Retail stores can sell patriotic items such as clothing, accessories and home furnishings to appeal to those who want to demonstrate their national pride.
3. Marketing and Advertising Industry - Marketing and advertising agencies can provide niche strategies that focus on creating unique patriotic campaigns for political parties and businesses alike.
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