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Custom Engraved Timepieces

Franck Muller, Daniel Arsham, and King Nerd Joins BWD

— March 16, 2021 — Art & Design
Bamford Watch Department works together with Daniel Arsham, Franck Muller, and King Nerd on limited timepieces. The powerful group came into fruition when Daniel Arsham brought up enquires about crafting a custom watch. He approached George Bamford, the founder of BWD two years ago with the request if the studio could create a unique Casablanca by Franck Muller for him.

This followed with more conversation about engraving the case and how King Nerd can contribute as well. The result is an automatic watch entirely wrapped in the Arsham Studio monogram print in different applications. This is seen on the dial on the signature green base foundation with King Nerd's hand engravings on the stainless steel cases.

Image Credit: Bamford Watch Department
Trend Themes
1. Limited Timepiece Collaborations - Collaborations in creating limited edition timepieces that cater to specific styles and designs can be an opportunity for disruption in the luxury watch industry.
2. Customized Engraving Services - Allowing customers to engrave custom designs on luxury watches can lead to a unique and personalized product, disrupting the traditional luxury watch industry.
3. Incorporating Artistic Elements in Watches - Integrating unique artistic details in luxury watches, such as engravings and prints, can be a disruptive innovation in the industry and cater to a specific market of art and watch lovers.
Industry Implications
1. Luxury Watch Industry - The luxury watch industry can benefit from innovative collaborations and customized engraving services that cater to a more specific market.
2. Art and Design Industry - Art and design industries can collaborate with luxury watchmakers to integrate artistic elements in timepieces and create a unique product that caters to a niche market.
3. Personalized Fashion Industry - A personalized fashion industry can take advantage of the opportunity to customize watches, cater to a more specific market and provide a unique product.
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