Inspired by its most popular candles, Brooklyn Candle Studio is now introducing a line of room mists in compact 3.4-ounce bottles. The candle-inspired room mists are available in varieties like Fern + Moss, Love Potion, Santa Fe, Santal, Santorini and Sunday Morning, which are 100% vegan, body-safe, paraben- and sulfate-free and can be used to enhance the atmosphere of a room, freshen linens or clothing.
With its room mists, Brooklyn Candle Studio acknowledges that "Most of us are spending so much time at home these days, and we are all looking for ways to lift our mood during this time. Room mists are an effortless means to enhance your space with the magic of scent."
Image Credit: Brooklyn Candle Studio
Why This Trend Is Growing
- Multi-use Fragrance Products
- Creating multi-purpose products that can be used in various ways (e.g. as room mists, on linens and clothing) will appeal to consumers looking for versatility in scent products.
- Body-safe Scents
- Consumers are increasingly seeking out body-safe scents, opening up potential for an expanded market of personal fragrances that can also be used in the home.
- Vegan Fragrances
- With more consumers seeking out vegan products, there is an opportunity to offer vegan fragrances that are not only ethically conscious but high-quality and versatile.
Industries Being Reshaped
- Fragrance Industry
- Fragrance companies can capitalize on these trends by developing product lines that offer versatility, body-safe ingredients, and vegan options.
- Home Decor Industry
- Room mists, as multi-purpose home fragrances, have potential for growth in the home decor industry as consumers seek ways to enhance their living spaces.
- Beauty Industry
- Body-safe scents present an opportunity for beauty companies to expand their market and offer multi-purpose options for consumers seeking versatile personal fragrances.
