The Flushd app is an iPhone app that can be your savior if you find yourself in an unfamiliar public place and need to find a bathroom. Designed by Ahhh Media, Flushd displays a selection of public bathrooms near your location, using data from the Foursquare app to identify the bathrooms. Once you're saddled up in a stall, the app displays personalized content for your reading pleasure.
While the Flushd app is not the first mobile bathroom-locating service, it has some unique features. Eco-minded users can search specifically for water-free urinals, while moms can look for a bathroom with a changing table. Users can even add their own toilets to the database if they're open and willing to help out a stranger in need. Users can also rate and review bathrooms and help others avoid poorly maintained or generally nasty bathrooms.
James Edwards, who calls himself the Chief Excrement Officer of Ahhh Media, says the goal was "to offer an easy button for relief."
Key Themes Behind This Trend
- Bathroom-finding Apps
- The rise of bathroom-finding apps is disrupting the traditional methods of finding a bathroom in public places, providing opportunities for app developers and public facilities.
- Personalized Restroom Experience
- Personalized content offered by bathroom-finding apps provide new marketing opportunities for businesses catering to people seeking restroom relief
- User-generated Content in Bathroom-finding Apps
- User-generated content in bathroom-finding apps is providing opportunities for entrepreneurial-minded individuals to contribute to the app industry.
Where This Applies
- Technology
- The bathroom-finding app trend is providing opportunities for app developers to disrupt the traditional methods of finding a public restroom.
- Hospitality
- The rise in personalized content on bathroom-finding apps is disrupting the traditional experience of using public restrooms, providing marketing opportunities for the hospitality industry.
- Facilities Management
- User-generated content in bathroom-finding apps is transforming traditional rest area statistics, providing facilities management personnel with valuable information to better serve visitors.
