The Repositioned Fibers on Fluenta Brushes Improve Ease of Use

 - Aug 12, 2015
References: huffingtonpost & artisbrush
Following the release of the striking Elite Mirror Collection of makeup brushes, Artis unveiled Fluenta. The name of these brushes, Fluenta, takes inspiration from the way water moves over edges, which is why the collection was named after the Latin word for "flowing water."

While the brand's previous collection put an emphasis on curved surfaces and mirrored handles, this second collection and has fibers that all run perpendicular to the handles for improved ergonomics. The collection pushes the use of geometric shapes, emphasizing that a brush's form should mimic the shapes that will be applied to a face.

Considering that purchasing these individual brushes costs between $36 and $400, it is an investment, but ultimately one that will save consumers effort and money, since the concentration that the brushes deliver means less product needs to be applied.