Taking long flights and bus trips can often result in feeling bored or like you have cabin fever, so FlixBus FlixVR has been announced by the company to keep passengers comfortable and entertained at all times.
The service has been launched for passengers who book panoramic seats on trips heading to and from Las Vegas, and provides them with a VR headset to wear during the entirety of their trip. This offers them access to around 50 VR gaming, travel and cinematic experiences to help them mentally and visually escape from the bus as they are transported from location to location.
The FlixBus FlixVR service is being trialled for three months on six routes, but shows promise for widespread adoption if enjoyed by travelers.
Image Credit: FlixBus
Key Themes Behind This Trend
- Virtual Reality Entertainment
- The FlixBus FlixVR brings virtual reality entertainment to long haul bus travel, creating new opportunities for VR developers.
- Transportation Technology
- Virtual reality integration in transportation opens up possibilities for new transportation technology innovations.
- In-transit Customer Experience
- Enhancing the in-transit customer experience through technology adoption creates opportunities for service providers to differentiate themselves.
Where This Applies
- Travel and Hospitality
- Virtual reality integration in travel and hospitality enhances customer satisfaction and gives them a new reason to travel.
- Gaming and Entertainment
- The gaming and entertainment industry can explore virtual reality content creation for in-transit experiences.
- Transportation
- Adopting virtual reality technology in transportation can create new revenue streams and improved customer satisfaction.
