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Shape-Shifting Vases

FlexVaas by Vij5 Embodies Customizable Design

— October 20, 2009 — Eco
This FeexVaas by Vij5 comes with three interchangeable tops to accomodate any length of flower. A smart and beautiful design, this past Saturday the FlexVaas won the category of Best Consumer Product at the Dutch Design Awards.

The FlexVaas is based on the Weckpot principle and is made of porcelain with rubber rings and metal clips.

This simple (but highly functional) vase is precisely what good design is all about.

Implications - Customizable designs continue to be frequently requested by consumers who are hungry to have one-of-a-kind pieces. Consumers continue to be picky with regards to product purchases as a result of the economic downtown; businesses who create customizable products give consumers little to complain about when making specific purchases, which are catered to their tastes.
Trend Themes
1. Customizable Designs - Consumers have a hunger for one-of-a-kind pieces, providing an opportunity for businesses to create customizable products.
2. Multi-functional Products - Designs that are simple, highly functional and have multiple use cases can become popular with consumers.
3. Weckpot Principle-based Products - Products that are based on the Weckpot principle can provide inspiration for new and innovative designs.
Industry Implications
1. Home Decor Industry - Innovative vases and customizable home decor products can drive growth in the industry.
2. Consumer Goods Industry - Creating customizable products can provide a competitive advantage for businesses in the consumer goods industry.
3. Porcelain and Ceramics Industry - Innovative designs and materials can be developed and utilized by the porcelain and ceramics industry by employing the Weckpot principle.
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