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Unexpectedly Flavored Artisan Gins

These New Whitley Neill Flavored Gins Include Two Flavors

— July 31, 2020 — Marketing
A new series of Whitley Neill flavored gins have been unveiled by the Halewood Wines & Spirits-owned brand as a range of premium spirits for mixologists and enthusiasts alike who are looking for a way to enhance their favorite recipes.

The two new gins include the Brazilian Lime and Strawberry & Black Pepper varieties, which were both inspired by creator Johnny Neill's experiences as well as the prominent trends in the industry. Priced at £26 per bottle, the gins have a 43% ABV and come in 70cl bottles.

Manager for White Spirits at Halewood Wine & Spirits Kelly Coughlan spoke on the new Whitley Neill flavored gins saying, "The popularity of flavored gin is showing no sign of slowing down – driven in part by lockdown, with people becoming generally more experimental with new flavors and formats. Our Whitley Neill flavored gin variants have always appealed to those more experimental tastes, and these two new flavors are no exception – bringing beautifully balanced, fruity flavors which take inspiration from around the world”.
Trend Themes
1. Flavored Gins - The rise in popularity of flavored gin presents an opportunity for brands to tap into consumers' desire for unique and innovative taste experiences.
2. Experimental Mixology - As consumers become more adventurous with their drink choices, there is an opportunity for mixologists to experiment with new flavor combinations and create unique and memorable cocktails.
3. Premium Spirits - There is a growing market for high-quality, premium spirits as consumers increasingly seek out unique and luxurious experiences in their food and beverage choices.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend of flavored gin by offering consumers an expanded range of options and experimenting with new flavor profiles.
2. Hospitality - Restaurants, bars, and hotels can create unique and innovative cocktails using flavored gin, attracting customers who are seeking new and exciting taste experiences.
3. Consumer Goods - Companies in the consumer goods industry can create new products using the innovative flavor combinations of premium spirits, providing an opportunity to offer unique products in a highly competitive market.
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