The 'Fitted' customization solution is a new option for online retailers that will enable them to offer a customized size for shoppers to meet demand for bespoke products. The custom sizing option takes advantage of alteration specialists and expert tailors that can be used to easily transform off-the-rack styles into products that meet the exact preferences of shoppers. This enables consumers to enjoy the lower cost price point of readymade garments, while also getting a product that is customized to their size needs.
The 'Fitted' customization solution requires no additional infrastructure for retailers and helps them to expand their offerings to potentially draw in a new clientele base. This could also work to increase the likelihood of repeat customers for retailers to appreciate.
What's Driving This Trend
- Custom Sizing Ecommerce
- eCommerce retailers can offer custom sizing options by using expert tailors and alteration specialists to transform off-the-rack styles into bespoke products.
- Bespoke Garment Solutions
- The Fitted customization solution can satisfy the demand for bespoke products without increasing costs for online retailers and without requiring additional infrastructure.
- Increased Online Retail Offerings
- The Fitted customization solution can help online retailers draw in more customers and increase the likelihood of repeat business by expanding their product offerings.
Who This Affects Most
- Fashion Industry
- The Fitted customization solution provides a disruptive innovation opportunity for the fashion industry to offer custom sizing options to their customers and garner a new client base.
- E-commerce Industry
- The Fitted customization solution offers a disruptive innovation opportunity for the e-commerce industry to expand their offerings and attract more customers without additional infrastructure.
- Tailoring Industry
- The Fitted customization solution can provide a disruptive innovation opportunity for the tailoring industry to collaborate with online retailers and alteration specialists to offer bespoke garment solutions to customers.
