The 'Fitted' customization solution is a new option for online retailers that will enable them to offer a customized size for shoppers to meet demand for bespoke products. The custom sizing option takes advantage of alteration specialists and expert tailors that can be used to easily transform off-the-rack styles into products that meet the exact preferences of shoppers. This enables consumers to enjoy the lower cost price point of readymade garments, while also getting a product that is customized to their size needs.
The 'Fitted' customization solution requires no additional infrastructure for retailers and helps them to expand their offerings to potentially draw in a new clientele base. This could also work to increase the likelihood of repeat customers for retailers to appreciate.