The Beetnik Foods Fire Roasted Pepper Steak is Available at Costco
Michael Hemsworth — November 1, 2019 — Marketing
References: beetnikfoods & trndmonitor
The Beetnik Foods Fire Roasted Pepper Steak dish has been launched by the brand as a new refrigerated meal option that will offer costumers a simple way to enjoy premium flavored fare without having to do any cooking. The meal will be available at Costco locations in the Southwest region of the United States and boasts an organic profile that is loaded with flavor. This is achieved with 32 ounces of grass-fed beef along with bell peppers tomatoes and spices, which helps the meal to have 20 grams of protein per serving.
Founder and CEO David Perkins spoke on the new Beetnik Foods Fire Roasted Pepper Steak meal saying that, "Our Fire Roasted Pepper Steak is the second meal of ours to join the Costco family. We enjoy creating meals in a convenient, family sized package because we understand how hard it can be for families to find quality products that are both convenient and organic.”
Founder and CEO David Perkins spoke on the new Beetnik Foods Fire Roasted Pepper Steak meal saying that, "Our Fire Roasted Pepper Steak is the second meal of ours to join the Costco family. We enjoy creating meals in a convenient, family sized package because we understand how hard it can be for families to find quality products that are both convenient and organic.”
Trend Themes
1. Refrigerated Organic Meals - Refrigerated organic meals are becoming a popular trend and provide a disruptive innovation opportunity for companies to develop organic, ready-made meals.
2. Grass-fed Beef - Grass-fed beef is a growing trend and provides a disruptive innovation opportunity for companies to improve the sustainability of the meat industry.
3. Convenient and Organic Products - The demand for convenient and organic products is increasing and provides a disruptive innovation opportunity for companies to offer quality, organic meals in a convenient, family sized package.
Industry Implications
1. Organic Food Industry - The organic food industry is a growing industry and provides a disruptive innovation opportunity for companies to expand into ready-made, organic meal options.
2. Meal Kit Delivery Industry - The meal kit delivery industry can benefit from providing refrigerated, organic meals as a convenient option for customers.
3. Meat Industry - The meat industry can benefit from providing more sustainable options such as grass-fed beef to meet the growing demand for organic and environmentally friendly choices.
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