The Fentimans Orange Jigger mixer is being launched by the brand in a new smaller serving format to provide consumers with a way to mix up fresh cocktails in an on-demand manner.
The mixer will now be available in 275ml single bottles that will be sold in four-packs, which join the brand's existing single serving options that include Ginger Beer, Rose Lemonade and Curiosity Cola. The drinks will retail for £4.50 in the UK for a four-pack and are perfect for mixing up one or two cocktails, depending on the recipe.
The new Fentimans Orange Jigger mixer format speaks to the increasing demand for single-serve product sizes as consumers seek to create cocktails individually with minimal waste.
What's Driving This Trend
- Single-serve Mixers
- The demand for single-serve products is growing, creating opportunities for premium mixer brands like Fentimans to innovate and offer convenient, on-demand cocktail mixing options.
- Packaged Mixers
- There is a trend towards offering packaged mixers in smaller, single-bottle formats that allow for easy mixing of fresh cocktails.
- Sustainable Cocktail Making
- With consumers looking to minimize waste, there is an opportunity for mixer brands to create sustainable packaging options while also offering convenience and high-quality ingredients.
Who This Affects Most
- Alcoholic Beverages
- Innovation in the premium mixer category can help drive growth in the alcoholic beverage industry, especially as consumers look for convenient and personalized cocktail options.
- Packaging
- In the wake of increasing demand for single-serve products, there is a need for packaging companies to develop environmentally-friendly and practical packaging for the beverage industry.
- E-commerce
- Online retailers have an opportunity to market and distribute convenience-focused mixer products to consumers who prefer making fresh cocktails at home but may not have access to or interest in visiting bars or restaurants.
