The Artisan Drinks Company is Launched Perfect Serve Mixer Cans
Michael Hemsworth — February 1, 2022 — Marketing
References: artisandrinks & foodbev
The Artisan Drinks Company has announced that it will be launching a new lineup of Perfect Serve mixer cans into Ocado locations to provide consumers with a way to prepare the perfect drink from home. The collection has 200ml cans that will come in flavor options including Classic London Tonic, Pink Citrus Tonic, Skinny London Tonic, Fiery Ginger Beer and Amalfi Lime Tonic. The product will be arriving at Ocado locations in the UK in the beginning of February in six-packs for £4.50.
Co-Founder of Artisan Drinks Mikey Enright commented on the new product from The Artisan Drinks Company saying, "Creating the perfect drink at home can be challenging. With mixers available in everything from 150ml cans to one-litre bottles, it’s hard to know how much you should be using. Most 150ml cans on the market are a hangover from airline demand. By choosing to create the perfect serve measure over our own ease, our 200ml cans simplify the process for shoppers. We’ve fortunately avoided the current supply chain and production issues facing many of our industry colleagues, meaning we can supply retailers almost straight away, allowing them to quickly fulfil their customers’ needs.”
Co-Founder of Artisan Drinks Mikey Enright commented on the new product from The Artisan Drinks Company saying, "Creating the perfect drink at home can be challenging. With mixers available in everything from 150ml cans to one-litre bottles, it’s hard to know how much you should be using. Most 150ml cans on the market are a hangover from airline demand. By choosing to create the perfect serve measure over our own ease, our 200ml cans simplify the process for shoppers. We’ve fortunately avoided the current supply chain and production issues facing many of our industry colleagues, meaning we can supply retailers almost straight away, allowing them to quickly fulfil their customers’ needs.”
Trend Themes
1. Perfect-serve Mixers - The trend towards creating perfectly sized mixer cans that provide consumers with a way to prepare the perfect drink from home offers opportunities for more products in the shooter and spirits sector.
2. Simplified Mixing - The trend towards simplifying the process of mixing drinks using canned drinks presented opportunities for more innovative beverage products that can replicate cocktails.
3. Small-format Packaging - The trend towards using smaller-format packaging for beverage products, as highlighted by The Artisan Drinks Company, provides opportunities for creating more single-serve premium beverage products across industries.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend towards simplified mixing and small-format packaging by creating more single-serve, premium beverage products that cater to consumers' needs.
2. Retail Industry - The retail industry can leverage the trend of perfectly sized mixers by stocking up on more innovative beverage products that replicate cocktails and simplify the process of mixing drinks.
3. Hospitality Industry - The hospitality industry can leverage the trend of simplified mixing by creating more cocktail and shooter drinks that appeal to consumers' need for convenience and portability.
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