Feeding America and The Ad Council are running a star-studded ad campaign to raise awareness towards the 50 million Americans in need of food.
Actors Matt Damon, Ben Affleck, Taye Diggs and Ana Ortiz star in four public service advertisements, acting in the roles of real people affected by hunger. Check out the video featuring Ben Affleck and get inspired by the overwhelming stats of this needy cause.
Implications - The green revolution has brought the notion of social responsibility to the forefront of public consciousness. Consumers want to feel as though they are having a positive impact on the world. Companies that align their brand with socially responsible campaigns will be in a prime position to attract new consumers and form better relationships with existing ones.