‘Farmer’s Lad’ by Hovis Shows Bread Made with Hard Wor

 - Jun 18, 2012
References: hovisbakery & creativecriminals
To demonstrate how bread is made with care and dedication, a bread-making company creates a commercial entitled ‘Farmer’s Lad’ by Hovis.

Hovis is a British brand that specializes in making bread. The company created a heartfelt commercial that coincided with Father's Day. Viewers can see the bonding between a farmer and his son when they decide to work together. One early morning, a young lad asks his father if he would be able to help him out on the farm. Slightly reluctant, the father agrees and the hard work begins from early morning to dawn.

The young boy struggles with the job but never lets go of determination in hopes of making his father proud. Farmer’s Lad by Hovis is a touching commercial that conveys how hard work is also put into its 100% British bread.