To demonstrate how bread is made with care and dedication, a bread-making company creates a commercial entitled ‘Farmer’s Lad’ by Hovis.
Hovis is a British brand that specializes in making bread. The company created a heartfelt commercial that coincided with Father's Day. Viewers can see the bonding between a farmer and his son when they decide to work together. One early morning, a young lad asks his father if he would be able to help him out on the farm. Slightly reluctant, the father agrees and the hard work begins from early morning to dawn.
The young boy struggles with the job but never lets go of determination in hopes of making his father proud. Farmer’s Lad by Hovis is a touching commercial that conveys how hard work is also put into its 100% British bread.
What's Driving This Trend
- Storytelling Advertisements
- Opportunity to create emotionally-driven commercials that resonate with viewers.
- Father-child Bonding
- Potential for marketing campaigns that highlight the special connection between fathers and their children.
- Locally-sourced Products
- Growing consumer demand for products made with locally-sourced ingredients presents a market opportunity.
Who This Affects Most
- Bread Manufacturing
- Innovative ways to showcase the craftsmanship and dedication involved in creating quality bread products.
- Advertising and Marketing
- Potential for agencies to create heartfelt and relatable commercials that resonate with consumers.
- Agriculture and Farming
- Opportunity to highlight the hard work and dedication of farmers and promote the benefits of locally-sourced food.
