The plans for Fairmont Heritage Place - The Cedars, Hendersonville have officially been unveiled. Fairmont Hotels & Resorts will develop the first luxury private branded residential area in the Blue Ridge Mountain region of North Carolina. The new development will transform The Cedars Hotel into a 127-unit luxury residential community.
The hotel was originally built in 1914 over a 3.55-acre property. It will now consist of two new six-story, mid-rise buildings. The buildings will contain studios, 1, 2, and 3 bedroom units, and penthouses with sprawling terraces and views of the mountains. Residence owners in the new Fairmont-branded site will be invited to join the Accor Ownership Benefits Program, which invites them to join Diamond status for exclusive hotel and resort access worldwide.
Image Credit: Fairmont Hotels & Resorts
Key Themes Behind This Trend
- Luxury Residential Communities
- Developing luxury private branded residential communities in unique locations can provide exclusivity to customers and attract high-end buyers.
- Conversion of Historic Properties
- Transforming historic properties into luxury residential communities with modern amenities can create a unique selling proposition for buyers.
- Branding Partnership Opportunities
- Partnering with luxury hotel brands can create new and unique opportunities for residential communities to offer exclusive access and benefits to their residents.
Where This Applies
- Real Estate Development
- Real estate developers can see opportunities in developing luxury residential communities in unique locations such as the Blue Ridge Mountains.
- Hospitality
- Hospitality companies can expand their services and brand through partnerships with luxury residential communities.
- Architecture and Design
- Architecture and design firms can work to convert historic properties into modern luxury residential communities with unique amenities.
