Luxury Branded Hotels

Elie Saab Unveils First Luxury Hotel, ' Post Hotel & Residences'

'Post Hotel & Residences' by Elie Saab is set to open in Andermatt, Switzerland, in mid-2027, marking the fashion icon's entry into luxury hospitality. Nestled in the heart of the Swiss Alps, this €65 million project will restore the historic Hotel 3 Könige Und Post, dating back to 1788, while adding contemporary elegance with 21 design hotel rooms and 19 luxe residences.

Designed in partnership with Swiss developer A++ Group, the hotel seamlessly blends Andermatt's alpine charm with Saab's refined aesthetic. Interiors will feature natural woods, plush fabrics, and bespoke Elie Saab Maison furnishings, creating a cozy yet sophisticated environment. Guests can indulge in premium amenities, including two restaurants, a wellness spa, an indoor pool, and an exclusive club.

This project combines heritage and modern luxury with residences offering ownership and rental opportunities for a truly unique experience. Andermatt's iconic scenery and Elie Saab's vision promise an exceptional alpine retreat.

Image Credit: Elie Saab Maison

Designer-branded Hospitality
The collaboration between fashion designers and hospitality presents a trend where luxury brands extend their influence into hotel interiors, creating unique brand experiences that resonate with affluent travelers.
Heritage Restoration in Luxury Spaces
Restoring historic sites and transforming them into modern luxury accommodations captures a trend focused on infusing nostalgic elegance with contemporary comforts, appealing to culturally conscious travelers.
Alpine Luxury Retreats
Positioning luxury hotels within scenic alpine locations taps into a trend that combines stunning natural backdrops with high-end experiences, attracting nature-loving luxury tourists.

Industries Being Reshaped

Luxury Hospitality
This industry sees continued growth by introducing branded experiences where designer aesthetics meet hotel comfort, offering exclusive stays that reflect the opulence of high-end fashion brands.
Real Estate Development
This sector takes advantage of integrating luxury accommodations with real estate investments, providing opulent residential options that double as premium rental assets.
Interior Design and Furnishings
The interplay between fashion brands and interior design professionals in creating exclusive hotel spaces drives forward innovation in bespoke luxury furnishings.
SCORE
7.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 86%
Freshness 36%