Side Plank Editorials

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Josh Button Gets Hot and Heavy for Lope Navo in Factice Magazine May 2011

— May 18, 2011 — Naughty
Model Josh Button explores sadomasochistic themes in this editorial for the May 2011 issue of Paris-based Factice magazine. Photographer Lope Navo and stylist Sonny Groo combine creative forces for the steamy photo shoot, which features Button and his canine sidekick in a hot apartment.

Josh Button acts like someone waiting for his lover, preparing his obliques and shoulders with some side planks before donning a dog collar and skimpy briefs and laying next to a pair of strap-covered leather pants.

The Factice magazine editorial features a few thinly veiled, suggestive themes, but an overarching theme of brooding sensuality is perhaps most present. Groo's choice of all-black menswear and plenty of leather adds edginess without pushing the proverbial thematic envelope too far.
Trend Themes
1. Sadomasochistic Fashion - The combination of fashion and BDSM can create a disruptive innovation opportunity for the fashion industry.
2. Edgy Menswear - Pushing traditional boundaries of menswear can create a disruptive innovation opportunity for the fashion industry.
3. Animal Inclusion in Media - Incorporating animals into fashion and media can create a disruptive innovation opportunity for animal trainers, handlers, and photographers.
Industry Implications
1. Fashion Industry - Exploring new themes and pushing traditional boundaries can create a disruptive innovation opportunity for the fashion industry.
2. Photography Industry - Incorporating animals into fashion and media can create a disruptive innovation opportunity for animal trainers, handlers, and photographers.
3. Entertainment Industry - Incorporating sadomasochistic themes into mainstream entertainment can create a disruptive innovation opportunity for the entertainment industry.
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