Side Plank Editorials

Josh Button Gets Hot and Heavy for Lope Navo in Factice Magazine May 2011

Model Josh Button explores sadomasochistic themes in this editorial for the May 2011 issue of Paris-based Factice magazine. Photographer Lope Navo and stylist Sonny Groo combine creative forces for the steamy photo shoot, which features Button and his canine sidekick in a hot apartment.

Josh Button acts like someone waiting for his lover, preparing his obliques and shoulders with some side planks before donning a dog collar and skimpy briefs and laying next to a pair of strap-covered leather pants.

The Factice magazine editorial features a few thinly veiled, suggestive themes, but an overarching theme of brooding sensuality is perhaps most present. Groo's choice of all-black menswear and plenty of leather adds edginess without pushing the proverbial thematic envelope too far.

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SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 70%
Freshness 8%