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Personal Social Media Stories

Facebook Sponsored Stories Turn Your Updates into Advertising

— January 27, 2011 — Social Media
Facebook Sponsored Stories is the new ad format by the social media giant that allows user-generated content to form sponsored advertisement messages. Similar to Twitter's Promoted Tweets program, companies can pay to advertise if you post a status including their name in it.

Facebook Sponsored Stories is a chance for brands to get more interactive with their target markets, using the power of online advertising to include videos and other more personalized material.

Implications - Interactivity is a constantly growing fad in the market and advertising industries. Companies are relying on customer involvement to promote their products and services at a rapidly increasing rate. The concept of companies and buyers working together is beneficial to businesses looking to expand their target demographic by creating a connection with their customers.
Trend Themes
1. Interactive Advertising - Companies are using customer involvement to promote their products and services.
2. Target Market Expansion - Businesses are looking to expand their target demographic by creating a connection with their customers.
3. User-generated Content - The power of online advertising is being utilized for including personalized material in advertisements.
Industry Implications
1. Social Media - Social media platforms like Facebook are creating opportunities for interactive advertising.
2. Marketing - Companies are using interactivity to expand their target market and connect with customers.
3. Advertising - The concept of user-generated content is transforming the advertising industry.
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