Facebook Sponsored Stories is the new ad format by the social media giant that allows user-generated content to form sponsored advertisement messages. Similar to Twitter's Promoted Tweets program, companies can pay to advertise if you post a status including their name in it.
Facebook Sponsored Stories is a chance for brands to get more interactive with their target markets, using the power of online advertising to include videos and other more personalized material.
Implications - Interactivity is a constantly growing fad in the market and advertising industries. Companies are relying on customer involvement to promote their products and services at a rapidly increasing rate. The concept of companies and buyers working together is beneficial to businesses looking to expand their target demographic by creating a connection with their customers.