Now you can turn your social media photos into real-life Facebook postcards. The social media giant is currently testing out a postcards app that is powered by Sincerely, the same brand that powers Postagram, which turns Instagram photos into postcards.
Although the Facebook postcards app was conceived out of a 'hackathon,' it will now be available for users who want to send any of their Facebook pics to their friends. However, users can only send their own photos, not those that are publicly owned or are from Facebook pages. The postcards will look like normal postcards, with an image on one side and a spot for a personalized message on the other.
Right now, the Facebook postcards will only be available to select users; the social network is testing out different price points before the app is officially rolled out.
Key Themes Behind This Trend
- Social Media Postcards
- Disruptive innovation opportunity: Develop an app that allows users to send postcards directly from their social media accounts, expanding the market for personalized physical mail.
- Photo-to-mail Services
- Disruptive innovation opportunity: Create a platform that converts photos from various social media platforms into physical mail, catering to the growing demand for tangible and personalized communication.
- Social Media Gifting
- Disruptive innovation opportunity: Build a service that enables users to send physical gifts along with their social media photos, combining the power of digital social connections with physical gestures of appreciation.
Where This Applies
- Social Media
- Disruptive innovation opportunity: Develop new tools and features within social media platforms that encourage users to engage in tangible and offline interactions.
- E-commerce
- Disruptive innovation opportunity: Create a marketplace specifically for personalized physical mail, offering services that bridge the gap between digital and tangible communication.
- Printing Services
- Disruptive innovation opportunity: Explore partnerships and technology integrations with social media platforms to streamline the process of printing and delivering personalized postcards and mail-outs.
