Retinal Control Technology

The Eye Tribe Scanner Joins the Hardware Battlefield at CES 2014

The Eye Tribe retinal tracker was revealed at the Hardware Battlefield at CES 2014. The Danish technological innovation promises to revolutionize gaming and computers by allowing users to take control with their eyes rather than their hands and fingers. Weighing just 7g and using a USB 3.0 Superspeed connection, this device will allow those facing severe paralysis and other mobility issues access to the Internet, computer speech tools, games and other application they would normally not be able to use.

The Eye Tribe is initially only available for Windows, but a Mac-compatible mode will be made available in the near future. Measuring just 20 x 1.9 x 1.9 cm, the Eye Tribe is currently the smallest eye tracker in the world and attaches easily to TV and computer monitors.

Eye Tracking Technology
Eye tracking technology is poised to revolutionize gaming, computer use, and aid those with severe paralysis by allowing for control through eye movement.
Assistive Technology
The Eye Tribe scanner, and other assistive technologies, offer an opportunity to increase accessibility to the internet, computer speech tools, and games for those with mobility and paralysis issues.
Small Hardware Devices
Small hardware devices like the Eye Tribe offer disruptive innovation opportunities by providing functionality and accessibility in previously unexplored spaces.

Who This Affects Most

Gaming and Entertainment
The Eye Tribe and other eye tracking technologies could significantly improve gaming and entertainment experiences, creating opportunities for a market shift in the prioritization of hardware take center stage.
Assistive and Medical Technology
Assistive technologies like the Eye Tribe offer disruptive innovation in the assistive and medical technology industries as they provide greater access to tools and devices for those with paralysis and mobility issues.
Consumer Electronics
The Eye Tribe represents a growing trend in the development of smaller, more powerful and lightweight hardware devices for consumers, disrupting traditional consumer electronic products.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 18%
Freshness 8%

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